choice

Your mobile phone plan – How can you eliminate the paradox of choice?

Your mobile phone plan – How can you eliminate the paradox of choice?

Choice is both a gift and a curse. This curse is particularly evident when it comes to selecting a mobile phone plan. No choice is clearly a bad thing – who wants to live in a monopoly where there is a single plan that everybody has to select. However, too much choice can also be a bad thing as it becomes nearly impossible to select the perfect plan.